Laura and Leslee were launching a bridal boutique in their home town and knew they wanted to be found online easy as the word spread. Astraea Bridal focuses on reducing waste in the bridal and formal gown industry by helping consign dresses after they have “outlived their use”. Digital Edict helped build a quick landing page with an exciting count down and lead capture while the retail store and web site were being built. Since launching we have continued to develop the site and it’s features to cater to Astraea Bridal’s needs as a growing business.
Together we have built a site that meets and exceeds their visitors expectations while serving the businesses needs perfectly. The staff receive and help input bookings into their calendar which schedules available staff to help. Everyone gets invites for their personal calendars, and the business can collect for payments if any. Astraea finds most of their traffic through local SEO, Social Media, and word of mouth. Their visitors are nearly exclusively mobile. With all this in mind we focused on making the website look appealing and still be very usable while browsing from a mobile device. These features still need to carry over to a desktop experience as the staff use the site from in-house terminals and still some traffic does come from desktop and tablet clients.